Brand
boAt Middle East
boAt for Ramadan Gifting 2026
Ramadan Gifting 2026
boAt Middle East has a clear ask to make their audio products the gift of Ramadan 2026. With 3 products 'Nirvana Crystal, Partypal 63 Pro, and Rockerz 480' on the table, we had one cultural moment to own. The challenge was earning genuine resonance in a market where audiences can spot an inauthentic campaign instantly, and where Ramadan storytelling demands real cultural fluency.
Campaign gallery
The idea
Culture-first, feed-native storytelling built around micro-influencers who actually live Ramadan, speak its language, and carry real credibility with their audiences. We moved away from polished brand-speak and built a campaign around personal, lived-in narratives. Each creator told their own story. boAt just happened to be in it.
Execution
We activated a sharp mix of micro-influencers across the region, each chosen for cultural fit over follower count. Creators wore the products, gifted them, unboxed them with genuine joy, and wove them into their own Ramadan moments. Collab reels ran across Instagram, giving boAt co-branded reach through voices audiences already trusted. Stories spanned gifting rituals, personal reflection, and everyday moments, keeping boAt present across the full arc of Ramadan rather than a single campaign burst.
Results
- 12 micro-influencers activated across UAE and wider GCC
- 30+ pieces of content published across Instagram Reels and Stories
- 2.5 million+ total reach across all creator and collab content
- 600K+ combined reel views across the campaign
- Average engagement rate of 4.8%, well above the regional platform benchmark of 2.1%
- Campaign ran across the full arc of Ramadan 2026, February 17 to March 19, sustaining presence through peak gifting weeks
2.5M+
Total reach
600K+
Reel views
4.8%
Engagement rate
