#BloomInAbundance

We decided to let the experience do the talking. Literally.

Instead of running ads or placing promotional features, we built a campaign #BloomInAbundance around people whose audiences already trusted them. Celebrities, influencers, nutritionists, spiritual healers, couples, & wellness advocates. That word-of-mouth authenticity was worth far more than any brand-produced content.

We mapped collaborations to Swastik's 5 dimensions so every piece of content had purpose. A nutritionist shares Sattvic food. A couple on a healing retreat together. A spiritual healer doing chakra cleansing. A fitness icon doing Surya Namaskar in the meditation dome. Each collaboration reinforced its multi-dimensional positioning over and over again.

Simultaneously, we brought in journalists and writers from CAT A publications across travel, architecture, luxury lifestyle, and interior design for media FAM experiences.

We engaged 26 celebrities and 57 influencers, all on a barter basis, no paid amplification.

For Health, we collaborated with celebrity integrative nutritionist Neha Ranglani, actress and fitness personality Vidya Malavade, nutrition expert Kavita Devgan, wellness coach Isha Lall, Gunjan Taneja, and yoga practitioner Jenil Dholakia. Vidya gave us 5 Instagram story shoutouts, 2 reels, and a carousel post. Kavita added a LinkedIn post to the mix.

For Wealth, the anchor was Kabir Bedi, veteran actor, global face who did a reel and a personal testimonial after a five-day stay with daughter Pooja Bedi. Malini Aggarwal (MissMalini), TV host and entrepreneur, delivered 20 story shoutouts and 2 reels. Reshma Bombaywalla gave 18 stories and a reel. Aanjali Agarwal added 21 stories, 2 reels, and a carousel.

For Love, Rubina Dilaik and Abhinav Shukla spent the New Year at Swastik, pulling 30,517 likes and their YouTube video crossed 728,885 views. Poppy Jabbal and Karan Grover did a reel together after their stay. Vidhi Agarwal & Abhinandan Jain contributed 2 reels and 8 stories.

For Bliss, actress Nauheed Cyrusi's yoga reel gathered 10,170 likes. Jinal Imandar gave 32 story shoutouts and 2 reels. Radhika Bangia's post crossed 9,895 likes. Krissann Barretto, Ridhima Pandit, Reyna, and Divya Seth Shah each contributed reels and story series.

For Spirituality, Kamya Buch (30 story shoutouts, 1 reel) called Swastik "the peak of luxury wellness in India". Parul H Kakad gave 28 stories and a reel. Archana L Pania, Junelia Aguiar, Mridula Kanwar, and Vidhi Agarwal rounded out the cohort with deeply personal content about meditation, breathwork, and cow-petting therapy.

On the media side, we secured features across Man's World, Entrepreneur India Magazine (national edition, pages 64-65), The Hindu Sunday Magazine (page 1, April 2025), Times of India (Delhi, Gurugram, & Kolkata editions), StyleSpeak, Sunday Mid-day, The New Sunday Express Magazine, The Daily Guardian, Exotica, and Soul of Hospitality. Online, coverage ran in Architectural Digest India, Harper's Bazaar, Business Today, India Today, Femina, The Hindu, Moneycontrol, Luxebook, and Zee Zest.

• From 2,629 Instagram followers in November 2024 to 30,500 by March 2025. That is the simplest way to describe what happened. Here is the fuller picture:
• Total CAT A coverages with Swastik in headline: 350+
• Online CAT A coverages (Swastik in headline): 100+
• Print CAT A coverages (Swastik in headline): 80+
• Reach via media coverage: 50+ Million
• Celebrities collaborated: 26
• Influencers collaborated: 57
• Total social reach: 100+ Million
• Increase in booking queries: 30%
• Bookings attributed to celeb/influencer campaign: 20%+