Brand
Hartek Group
#PoweringTheNation
Hartek Group is one of India's strongest names in power system solutions and downstream solar. End-to-end infrastructure, design, engineering, procurement, construction, they do all of it well. But in a sector where brand visibility is often an afterthought, Hartek's reputation had room to grow far beyond industry insiders. They needed thought leadership, a stronger public profile for founder Simarpreet Singh, and a seat at every major renewable energy conversation happening in India.
Campaign gallery
The idea
Hartek had real stories of massive solar orders, landmark substation wins, a young founder building something genuinely significant. We built a strategy around four pillars: position Hartek as a pioneer in downstream solar, build Simarpreet Singh's profile as one of India's most compelling young entrepreneurs, engage Relevant Business Media for deep-dive features, and keep Hartek central to India's biggest energy conversations through proactive trend pitching.
Execution
We mapped India's energy and business media landscape, identified journalists who shape sector perception, and got to work on both fronts simultaneously.
For Simarpreet Singh, we secured profile features that went well beyond company announcements. Indian Express positioned him among Punjab's top 5 solar company builders. Financial Express featured him in their Chai Pe Charcha with Brandwagon series. These were real conversations, and they landed accordingly.
For business wins, we pitched fast and hard. PTI covered Hartek Power's Rs 474 crore solar order in Rajasthan. Economic Times reported on a 400 KV Substation order for SPRNG Energy's 300 MW solar plant. ET Energyworld covered Hartek's 2 MW solar installation for SML ISUZU with a 65,000 tonne carbon cut attached to it. Every story connected to a larger narrative about what Hartek was building for India's energy future.
Proactive trend pitches on renewable energy and grid infrastructure kept Hartek visible between major announcements, inside conversations their competitors simply were sitting out.
Results
- 500+ media coverages generated in six months
- 150+ journalists engaged across PAN India
- 94% increase in media stories since partnering with Media Mantra
- 86.4% of all coverage landed in CAT A publications
- 76.7% mainline national coverage, 23.3% regional
- Hartek Power captured 50% share of voice in its category, ahead of Hitachi Energy (33%) and L&T Power (15%)
- Hartek India held 100% share of voice in its segment
- Combined readership reach of approximately 3 billion across platforms
500+
Media coverages
100%
Share of voice
3B
Readership reach
