Brand
DAV College Managing Committee
Nayi Disha, Naya Sankalp
Nayi Disha, Naya Sankalp · DAV 2016
The Dayanand Anglo Vedic (DAV) College Managing Committee, one of India's largest educational networks with over 900 institutions and 1.4 million students organised a landmark national convocation titled 'Nayi Disha, Naya Sankalp' (New Direction, New Resolve) to mark a new chapter in the DAV educational mission. The Honourable Prime Minister Narendra Modi addressed students and teachers at the event. Media Mantra was engaged to lead all communications, media management, and event visibility for one of the largest educational gatherings in modern India.
Campaign gallery
The idea
Frame the event not as an institutional ceremony but as a moment of national educational renewal. With the Prime Minister as the keynote voice, the communications strategy was built around the aspiration of raising India's global stature through education rooted in national values, the same mission Swami Dayananda envisioned when founding the Arya Samaj. Media Mantra positioned the event at the intersection of tradition and transformation.
Execution
Full-spectrum media management for the event, which took place on 14 February 2016 in New Delhi. Media Mantra handled press accreditation, media logistics, press conference facilitation, national and regional media outreach, and post-event coverage tracking. Given the Prime Minister's participation, communications required precision coordination with PMO communications channels and institutional stakeholders across the DAV network. The team managed real-time coverage amplification and ensured the event's message of educational ambition grounded in Indian values carried across all major platforms.
Results
- Prime-time coverage across all major national TV channels including NDTV, India TV, Aaj Tak, DD News
- Coverage by major wire services PTI and ANI, syndicated nationally and internationally
- Featured prominently in leading national dailies including The Times of India, Hindustan Times, Indian Express, and Hindi publications
- PMO India's official X account amplified the Prime Minister's address, generating significant social reach
- Event attended by representatives from 900+ DAV institutions across 29 states
- PM's address 'Nayi Disha, Naya Sankalp' became a referenced quote in national education policy discourse
900+
DAV institutions
29
States represented
PM
Keynote address
