Brand
Indian Venture & Alternate Capital Association
IVCA Conclave
P. Chidambaram · IVCA Conclave
The Indian Venture and Alternate Capital Association (IVCA) Conclave is India's most consequential annual gathering for the alternate asset industry, bringing together senior executives from PE and VC funds, Limited Partners, Family Offices, entrepreneurs, and policymakers. Media Mantra was engaged to manage all communications for the Conclave edition featuring Former Finance Minister P. Chidambaram was keynote speaker, a session carrying significant implications for PE-VC policy, regulatory direction, and the investment climate.
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The idea
Shri P. Chidambaram address was an opportunity to position the IVCA Conclave as the definitive policy conversation in Indian alternative capital. The strategy centred on amplifying policy signals from keynote while ensuring Conclave's broader themes received institutional coverage the industry required.
Execution
Media Mantra managed all communications including pre-event media engagement, speaker announcements, press accreditation, on-ground facilitation, and post-event amplification. The team coordinated with financial media, business press, and policy journalists to ensure the address was covered in proper context. Press briefings, media kits, and distribution were executed across print, digital, and broadcast financial media.
Results
- Coverage in India's leading financial and business publications including Economic Times, Business Standard, Financial Express, Mint, and LiveMint
- Broadcast coverage on CNBC-TV18, ET Now, and Bloomberg Quint
- Chidambaram's policy remarks were cited in subsequent coverage of regulatory developments in PE-VC sector
ET
Tier A coverage
CNBC
Broadcast reach
PE-VC
Policy discourse
