State Visit to India, February 2019

A state visit of this magnitude required communications that elevated the bilateral narrative, India-Saudi Arabia as a strategic partnership of mutual consequence, not a transactional oil-and-remittance relationship. The Saudi delegation arrived with ministers, senior officials, and leading Saudi businessmen, and the communications framing needed to reflect that this was a visit about the future of bilateral trade, energy, investment, and defence.

Media Mantra supported strategic communications for the visit, managing media engagement for stakeholder interactions associated with the delegation. The team worked within the broader diplomatic communications framework to ensure that bilateral agenda such as energy security, trade (Saudi Arabia was India's fourth largest trading partner with USD 27.48 billion in bilateral trade), investment, and counter-terrorism cooperation was accurately and comprehensively reflected in media coverage. Coordination included managing communications touchpoints with the business delegation, and ensuring accurate and comprehensive media framing across all major platforms.

• The visit generated front-page coverage across every major national daily and led broadcast bulletins on all news channels for 2 consecutive days
• Coverage by Reuters, AP, AFP, Al Jazeera, Bloomberg placing the event in global diplomatic media
• 5 bilateral MoUs signed across industry, culture, and security covered prominently with correct framing